Multilingual search engine optimization
63 percent of the total global online population is non-English speaking. You making a website in English, in spite of having a global product line mean that not even half of your target customers are able to understand what you are offering. This is where multilingual optimization comes into play. By multilingual optimization, you can reach out to 100 percent of your target segment.
A classic example of why you should go for multilingual optimization: “A leading FMCG company launched their famous detergent cake in some country in the Middle East, it was understood by the natives as a cake meant for eating. No wonder hundreds fell sick after eating the detergent cakes, and the entire strategy flopped miserably.”
A misconception, however, still exists about multilingual search engine optimization or multilingual seo. Majority of marketers are of the view that multilingual seo is all about translating the language of the website. The truth is that multilingual seo is not only about translation, but also effectively segmenting a website to cater to different sets of cultures, languages, and practices. For example, a marketing approach meant target American customers would never work well for Middle Eastern customers. In other words, you need to have a different game plan to target customers belonging to the Middle East, taking into consideration their culture, religious sentiments, and so on. Broadly speaking, your website should cater to users’ online habits, beliefs, and behaviors in each market, to have the best result or return.
Why Synapse leads the pack
As already mentioned earlier, multilingual seo is not only about translating your website into different languages. It is, in fact taking into consideration a great many details to devise a best set of online marketing strategies, all targeted towards different regions. At Synapse, we start with a comprehensive analysis of your products, which locations you would like to target, which search engines to target, what your customers are likely to be searching and what should be displayed on your website to attract them. Every territory has its own search engine preferences and a multilingual seo firm will make sure you are not missing out anything when targeting global regions.
From search engine optimization to usability analysis, we have the capability to fully analyze and understand each and every regional, cultural, and other details when marketing in multilingual environments, helping you reap the maximum benefits from your online business endeavor and particularly your website, for which you had been spending fortunes.