Plan your keywords for maximum portrayal
Keywords are one of the most important determinants of optimization. Without a proper set of keywords, your website simply cannot take off and make itself viewable when users search for any particular product using keywords that match what your website is offering. Hence, any SEO endeavor should start with a very detailed keyword research, and find out the set that actually represents what you are selling. Ideally, you should have as many keywords as your products, and even more.
Once you have found out the keywords, be careful not to stuff all the keywords in all the pages. Instead, categorize the keywords according to products and them optimize it in the content. Density of keywords is another important issue that is too important to be ignored. Optimizing your website with keywords is essential, but stuffing your content with keywords may be detrimental to your objective. This is because users who come to visit your website would certainly want an interesting read, not just a page of keywords, which, for reading, does not make much sense. Instead, try to use the keywords in various combinations so that they merge with the overall content and become hard for users to identify. This is what separates a professional SEO from amateurs. A professional SEO firm will make sure that your website is ideal from both users and search engines point of view.
