More about keywords
Keywords competition-Be judicious enough when you choose your keywords. As a beginner, you should avoid choosing highly competitive keywords and face tough competition. you simply cannot compete with keywords that millions of websites are using. Agreed you can do that, but it would need tremendous amount of resource, time, and pain. Alternatively, opting for less competitive keywords in the beginning increases your chances of getting top page rankings. Once you get a rank with these, you can play around with keywords that are more competitive. This approach ensures that you don’t lose anything.
Keyword Relevance- relevancy of keywords is the most important factor in determining the success of your optimization endeavor. Use the best possible combination of keywords and key phrases for your website. Irrelevant keywords which doesn’t mean anything, or are too generic, may confuse visitors as to what you are selling. They may come but when they discover that what they want is not what you offer, they are sure to go back. Same is the case with search engines.
Keyword Validation- Search engines have a strict eye towards authenticity of keywords. They will surely penalize your website in case they find lack of transparency in your keywords and phrases.
Keyword Peculiarities- Remember to use your keywords in all possible combinations that visitors might search. You may choose to optimize your website with only with SEO service, but in this case you will lose visitors who are searching for SEO services. Hence, it is a clever idea to cover all possible combinations.
