When a visitor lands on a particular website, what he or she wants to see is the menu “Home,” but not the other links that may say “Education Loan Home” or “Music Gallery Home.” These links are least bothered by the visitors. Internal links hardly improve the usability of a website. Jealousy and temptation are part of the human nature, so do the SEOs. Over-optimizing internal links is just a technique of SEO, which gives no substantial benefit to the visitors. It is one of a few mistakes most SEO commits.
Optimizing internal links reduce the usability of a website. When the usability of a website is lowered, it affects Google. Google wants quality contents to be displayed on the Internet. Thus if you over-optimize your web page, your website becomes less usable, and its ranking will go down. Web promotion specialist is the last person to rectify it. So, Google has justified its action of giving penalty to those websites that over-optimized internal links. So, never sacrifice readability just for the sake of searchability. Therefore, it is always suggested not to include too many internal links, as well as many key words on the web page.
Once the ranking is down, it takes time to recover because Googlebot do not come very often. If it happens, take the help of web promotion specialist who can analyze and fix the errors. Web promotion specialist will help your website recover its lost ranking. Consider yourself as a real estate developer. If you are over developing your land, you are actually reducing it worth, and finally no one will want to live there. The same is true for SEO also.
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