Used widely across the internet marketing community, you must have come across to a link - “subscribe to feeds”. To define, a feed is a web document ending in .rss or .xml file extension. It comes as a link to any website content update – be it a blog or an article, or anything that worth sharing with your audience. Web feeds help in better content syndication and keeps your audience up to date with the latest changes/ updates/ appends corresponding to your website.

The easiest method to display RSS on websites to create additional dynamic content can be implemented through Javascript. You can to use client side javascript to parse and display the headlines on your site. To achieve this all you need to do is cut and paste some HTML or javascript code into the web page where you want the RSS feed headlines to display.

However javascripts are not search engine friendly and hence are not visible to search engine spiders. Therefore the Googlebot probably will see the RSS feed you have parsed into your site using javascript and so this RSS might not benefit your search engine rankings. Alternatively, you may communicate few web site promotion firm, who may help you in improving your search engine rankings thru various other methods. Many a web site promotion firm also offer pay per click feeds or merchant product feeds for syndication services. A web promotion specialist may devise customized feed creation delivery system to help a business/individual to propagate its identity better across the span of the web.

If you are using a third party service, and there is a possibility that the javascript is on your site you are actually calling a script on another server. If the server is busy at the other end it will mean the news feed will take longer to display on your site. And if the third party server fails or disappears altogether then your feed will not be displayed at all. So there are a few downsides, but if you do not code and want some feeds on your site quickly then this is the way to go.

Few sites that provide the free RSS to javascript service -

• Feed2JS
• RSS2HTML
• RSS-to-Javascript
• FeedSweep
• RSS Xpress Lite