“Malicious Activity” on the shared hosting server can sometimes cause penalty of the site which is not even directly involved in those activities. However such penalties are not very common. So if your SEO efforts is not giving results, ensure whether your site is penalized or not, by getting it checked through some expert with the URL, keywords and a short description of the work you have done so far for promoting your website.

To do when you are penalized

Although dedicated hosting does have an advantage as far as search engine is concerned but they are not very cost effective. Instead of going for a dedicated hosting you can simply change the server and move to a different shared server. This would be cost effective solution and since such penalties are very un-common so it is highly unlike that this would repeat.

Local Hosting Benefits

If you want to target your website in 3 different continents the best way would be to go for local servers and 3 websites with local TLD domains and unique content. E.g. if you want to target Europe, North America and Australia, you can go for mywebsite.co.uk, mywebsite.com and mywebsite.com.au respectively.

Hosting in local servers definitely makes the download faster and also makes it easier to rank in local/regional search engines i.e. Google.co.uk, Google.com and Google.com.au, in this case.

However you need to make sure that content of all three website should be unique and is not the same otherwise they may get into the penalty of content duplicity. To avoid such issues you can simply go with one website (.com) hosted in US and we can help it promote for various regional search engines.

Used widely across the internet marketing community, you must have come across to a link - “subscribe to feeds”. To define, a feed is a web document ending in .rss or .xml file extension. It comes as a link to any website content update – be it a blog or an article, or anything that worth sharing with your audience. Web feeds help in better content syndication and keeps your audience up to date with the latest changes/ updates/ appends corresponding to your website.

The easiest method to display RSS on websites to create additional dynamic content can be implemented through Javascript. You can to use client side javascript to parse and display the headlines on your site. To achieve this all you need to do is cut and paste some HTML or javascript code into the web page where you want the RSS feed headlines to display.

However javascripts are not search engine friendly and hence are not visible to search engine spiders. Therefore the Googlebot probably will see the RSS feed you have parsed into your site using javascript and so this RSS might not benefit your search engine rankings. Alternatively, you may communicate few web site promotion firm, who may help you in improving your search engine rankings thru various other methods. Many a web site promotion firm also offer pay per click feeds or merchant product feeds for syndication services. A web promotion specialist may devise customized feed creation delivery system to help a business/individual to propagate its identity better across the span of the web.

If you are using a third party service, and there is a possibility that the javascript is on your site you are actually calling a script on another server. If the server is busy at the other end it will mean the news feed will take longer to display on your site. And if the third party server fails or disappears altogether then your feed will not be displayed at all. So there are a few downsides, but if you do not code and want some feeds on your site quickly then this is the way to go.

Few sites that provide the free RSS to javascript service -

• Feed2JS
• RSS2HTML
• RSS-to-Javascript
• FeedSweep
• RSS Xpress Lite