With the growing buzz around the social media, everyone is trying to cash on it; and it has become a thumb rule of success in the world of web these days. Brands are making the most out of these social platforms to raise awareness about their brand and increase their fans/followers. The idea is to build a loyal customer base through these practices.

But are you providing the right types of content to your target? If you start noticing and identifying the different types of fans/followers you have, you will be able to connect with them more effectively. The infographic here helps you in learning about the most popular types of fans on social media; and how can you encourage them to engage with you.