Case Study On World's Most Influential Community Website For Entrepreneurs

06 Apr 2022

Overview

Entrepreneurs’ Organization (EO) is an exclusive peer-to-peer network for entrepreneurs which is trusted across the globe. The organization is known for offering multiple learning programs with an aim to strengthen entrepreneurs and make them more accountable. The services they offer are their pride and over the years, this non-profit organization has helped thousands of entrepreneurs in achieving their dream. The client wanted us to create a website for the most influential community of entrepreneurs.

Discovery

Working on the website development of Entrepreneurs’ Organization was not easy for our team. It required us to indulge in a proper planning and in-depth discovery phase. Our team of developers contacted the client to understand their end picture. During our evaluation process we discovered that client wanted us to focus on the following key areas: 

●    Fully align the new website to recent rebranding work done to harmonize the online and offline environments

●    Build on SEO foundations to increase search engine traffic and drive future growth

●    Have useful and informative information on the service pages

●   Craft a fully responsive content solution backed by WordPress CMS for easy management 

Our developers did their best to make the website easy to navigate while integrating all the above functionalities. We developed a content-rich website that acts as a single resource for entrepreneurs to get complete information about EO.

UX Strategy

While working on the UX strategy phase, we implemented both our learning and experience into the design of the site architecture and created wireframes. The wireframes worked as a “blueprints” for the site layout and has made the quick test of ideas possible. It is essential to quickly analyze the idea to make sure that we were optimizing the user experience.  

Our certified programmers used Microsoft.NET technology to build the website. We created a professional theme to give a meaningful look to the website. Various pages were added to give details about the history, benefits, values, chapters, and partnerships of EO. 

Build

We adhere to all the guidelines provided by the Entrepreneurs’ Organization. We made sure that the look and feel of the website integrate with its business model. We set up a 5-second test to make sure that its first impression resonated with the target user.   

Our CMS experts integrated a blog section that gives insights from the leading entrepreneurs across various categories. Youtube videos were integrated for engaging entrepreneurs. 

Development integration begins soon after completing the designs. However, there were several issues that we had faced during the design and development process. But our team of expert developers managed to build a site which is user-friendly and easy to navigate. We created the website using the latest responsive technology so that users can have a pleasant experience across all devices. 

Our team has built a custom CMS that synchronizes with their business needs, and workflow, thus, delivering the desired result. Our developers took the best advantage of every element by placing them thoughtfully and logically. Elements like drag and drop, well planned information architecture, fast loading time makes a website user-friendly and also quickly and dynamically changes the content placement. 

Test & Launch

Extensive testing is needed, once the development phase is over, to make sure that all the dynamic fields on the site are extracting the correct data. For example, the website has the functionality through which it can allow the entrepreneurs to apply for memberships or submit an interest form. Advanced search can be used to search content on the website. 

After closely examining the website and making sure that the correct data is being pulled onto the site, we are all set to execute the next big step, that is, taking the site live.

Result

The time we have invested in understanding the client’s requirements, doing the testing at every stage, and creating a solid UX strategy paid off. The newly launched website is informative, user-friendly, and easy to navigate.

Closing Thoughts

We strictly followed the key concerns through user testing which has enabled us to put together a successful strategy for EO. The professional and elegant feel of the website is a pat on the back of its robust custom CMS platform that allows the marketing team to keep the website updated with all the relevant content. Through their website Entrepreneurs’ Organization can now deliver an extraordinary experience to their online visitors. 

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