A large number of people everywhere throughout the world lean toward online shopping rather than visiting to the physical stores. It's truly convenient, efficient and time-saving. So, the prominence of online store business will keep on growing in 2017. If you are looking forward to start an online business, then there are some robust platforms available like Magento, Drupal, BigCommerce, WooCommerce, that can be used to develop a full-fledged eCommerce store. Although, you have various platforms, but as a wise business owner you should always follow the latest trends in order to optimize your site perfectly.
Latest eCommerce trends to advance your online store in 2017:
Mobile first: It is recently observed that more than 50 percent of online traffic is from mobile devices now. World's most famous search engine, Google also rank those online stores first having a mobile responsive website. To create the finest user experiences, Google supports the Accelerated Mobile Pages (AMP) with the sole aim to enhance the mobile web performance by eliminating useless code, and unnecessary plugins. The sites using AMP are lightweight, interactive as well as rank higher on the search engine results. So, if you don't have a responsive design website, or still haven’t developed an app, then build it with your best possible efforts.
Customizing and personalizing: It's vital to promote your ad in the perfect place on the web to make it perfectly noticeable for the potential users at the right time. Web analytics empower you to recognize and achieve a target audience. There are various programs helping in acquiring the information about the same user from his/her accounts on various sites that can be used to customize your offerings for the specific customers. The key segment of the WhatsApp success lies in the user behavior data it gathers. This effort will allow you to offer customized deals on the products that encourage customers to make the buying decision quickly.
Social selling: A social network has the ability to impact our life effectively, including the way we shop. Designed especially for better communication among individuals, presently plays an amazing role for businesses to fulfill their commercial objectives efficiently. So, ensure you have added share buttons to your online stores.
More alternatives for payment: E-wallets are gradually supplanting credit cards, in light of the fact that many people don't feel secure giving out their credit or debit card details. eCommerce stores can drive a huge mass of audience when offering multiple choice of payment alternatives such as MasterPass, Google Wallet, ApplePay, PayPal or much more.
Being a business owner, you must take various crucial decisions day by day as well as follow the latest trends of the market. To enlist your online store in the top level eCommerce brand globally, you should hire the professional eCommerce Website Development Company, SynapseIndia to enjoy your leadership business ability even in the cut-throat scenario.