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Why having a Mobile App is Important in Today’s Time

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Why having a Mobile App is Important in Today’s Time

This blog talks about the importance and advantages of having a mobile app. A case study has been provided in this blog to show how a USA-based business benefited from a mobile app.

By Nilesh

The world has gone mobile and a website is not enough to achieve business goals and sustainable growth. Billions of people around the world use mobile apps for communication, entertainment, online shopping, availing services and much more.

According to a report, the number of mobile apps download has been increasing every year and by 2022, it will cross 258 billions. The trend simply shows that the future belongs to mobile applications.

There is competition in every industry. In order to increase your business reach, you need to focus on exploring new markets. Mobile apps are hubs of potential customers.

If you think mobile apps do wonders for only big brands and companies, then it is just your misconception. Nowadays, even very small businesses are investing in the development of mobile apps. Here, we summarize the top benefits of a mobile app for your business:

High Sales Growth & Profits
A mobile app acts as a new sales channel and helps you to target a wide base of customers across the globe. People love to buy through mobile apps and you can leverage this trend to take sales and profits to a new level. eCommerce giants like Amazon, eBay and Flipkart generate most of the revenue through their mobile apps. The sales conversion rate of a mobile app is always higher than of a website.

Improved Visibility of your Business
A mobile app adds great value to the visibility of your business. You are connected with your customers around the clock. Most of the people spend a lot of their time in using smartphones. If your customers have downloaded your app onto their phones, they’re going to see it every time they look through their apps. You can easily boost brand awareness and recall through a mobile app.

However, in the case of a website, the online visibility of your business is completely dependent on the Google ranking. If your website doesn't appear on the first page of Google then nobody gets to know about your business.

Effective & Personalized Marketing
With a mobile app, you have better chances to attract customers and sell your products/services to them. You can directly send personalized notifications like attractive deals, discounts and other information to customers who have downloaded your mobile app. It helps you to frequently remind your customers about your business, products and services. You can save a lot of money on advertising and promotions. In short, a mobile app means less investment and higher returns!

Enhanced Customer Experience, Satisfaction & Loyalty
Business is all about providing the best customer experience. Using a mobile app, you can offer your products and services to customers in an attractive way. Your mobile app can engage your customers and solve their queries & concerns in real-time. Chatbots come integrated with mobile apps that redefine customer satisfaction. You can use a loyalty program to build a strong connection with your customers.

A mobile app also acts as a great tool for conducting surveys. You can develop better products by identifying the exact needs of your customers. It helps you to stand out from the competition and make your business future-ready.

Case Study - How a Manufacturer of Pipe Flanges Increased Sales & ROI
CAB Incorporated is a USA-based manufacturer and supplier of waterworks pipe flanges, castings, forgings, etc. The company had a business website but no mobile app. The client wanted SynapseIndia to develop a mobile app that can perform well both on iOS and Android platforms.

We worked on a hybrid mobile app solution to fulfill the specific requirement of the client. A cross-platform mobile app, also known as a hybrid mobile app, is simply a mobile application that works on all platforms including iOS, Android and Windows.

Our certified developers created a feature-rich cross-platform mobile app using Xamarin technology. Within a few months of the delivery of the app, the business of the client benefited in numerous ways:

  • Reached  customers worldwide
  • Number of orders increased by 300%
  • Brand image was significantly improved
  • Earned unprecedented profits

Now, the client has become a global brand and achieving new heights of business success with the developed hybrid mobile app.

Mobile app development company, SynapseIndia offers mobile application development services to businesses in 50+ countries. Mobile apps designed and developed by our experts are downloaded by millions of users and help brands to generate high revenue. We have served our solutions to multiple industries including healthcare, retail, finance, travel, education, etc.

Get an engaging mobile app developed by SynapseIndia IT Outsourcing @ Peace of Mind. Reach out to our experts today!


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Author: Nilesh

Nilesh is an industry-expert technical content writer carrying a wide experience of writing blog posts and marketing content. He writes as per his great technical/IT knowledge acquired through the years to provide informative content. Also, the author has a real expertise in writing detailed and specific content for technologies.