883 Police

Shopify enhancements for 883 Police to optimize branding, frontend control, and mobile compatibility

Reach : UK

Time Frame : 1 month

Deliverables:

Shopify Theme Customization
Mobile View Optimization
Font Styling Implementation
Storefront Settings Development

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Overview

883 Police, a UK-based fashion brand known for its bold, urban menswear and accessories, sought improvements to its online store to match its stylish identity. The client was particularly focused on creating a consistent, high-quality visual experience across all devices. Their existing site lacked frontend flexibility and mobile compatibility.

We worked closely with the client to enhance font styles, improve cross-device performance, and build multiple custom settings using Shopify and Liquid. These enhancements brought more control over branding and layout without additional development, ultimately making the website more intuitive for customers and easier to manage internally.

About 883 Police

883 Police is a fashion brand that specializes in denim, casualwear, and accessories for men. Their products embody a rugged, contemporary style inspired by street culture and the fast-paced urban lifestyle. With a strong emphasis on individuality, the brand combines premium materials with detailed craftsmanship. Their official website showcases a full range of apparel and accessories. The store offers a user-friendly online shopping experience, delivering to multiple locations with a strong return and exchange policy. It serves as a digital storefront and style guide for trend-conscious men seeking quality and confidence in their wardrobe.

Project Goal

The goal of the project was to enhance the look and functionality of the online store using Shopify’s native features and Liquid templating. The client wanted a more polished and stylish frontend that would reflect the brand’s identity. They also needed more control over fonts and visual elements without developer assistance. Furthermore, optimizing the website's performance on mobile devices was a key objective to ensure users could browse and purchase products easily across all screen sizes.

By achieving this, we aimed to reduce bounce rates, increase session durations, and encourage more product views and conversions from both new and returning visitors.

The Challenge

We needed to implement aesthetic and structural changes across the Shopify store while keeping the user experience consistent, especially on mobile devices, without affecting the existing backend structure or product data.

Our Approach & Solution

Font Integration and Styling Across the Store

We implemented consistent font styling to ensure brand identity was reflected throughout the site. By customizing the typography settings in Shopify’s theme editor and editing Liquid files, we applied a cohesive font hierarchy across product pages, collections, headers, and footers. This significantly enhanced visual readability and gave the store a clean, modern feel.

Overall Collaboration and Experience

Working with 883 Police was a smooth and productive experience. The client provided clear direction and timely feedback, which allowed us to execute the project with precision. We maintained regular communication to confirm every detail met the visual and functional goals. Their in-house team was proactive and open to recommendations, making it easy to implement technical improvements and discuss the impact of each change.

The mutual understanding between both teams helped ensure quality and kept development on track. The experience highlighted the importance of aligning branding with technology to deliver a polished user experience for a fashion-forward eCommerce site.

The End Result

We delivered a refined, mobile-responsive Shopify store that better represents the 883 Police brand. The frontend improvements led to increased engagement and ease of use.

28% increase in mobile session duration within the first month
Bounce rate decreased by 20% on mobile pages
time reduced Store editing by 35% due to custom settings
Font styling enhanced branding consistency across all pages
18% rise in product page views due to better layout and accessibility

These outcomes aligned with the brand's goals for improved visual presence and usability. The client was pleased with the collaborative process and final results, which helped enhance their digital presence across platforms.