Anita Wyn Club

Streamlining luxury subscriptions using Webflow and automation for Anita Wyn Club

Reach : Australia

Time Frame : 2.5 months

Deliverables:

Webflow website development
Integration of Klaviyo for email marketing and user tracking
Memberstack setup for membership management
Zapier automation for workflow sync
Personalized email campaign and tagging system
Unified data flow across Webflow, Klaviyo, and Memberstack
Automation testing, optimization, and final deployment

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Summary

We helped a luxury subscription brand in Australia streamline memberships and email marketing through a no-code tech stack, reducing costs, boosting engagement, and driving conversions.

Tech Stack

Frontend

Webflow (No-code, responsive design

Email & Automation

Klaviyo (Campaigns, tracking, tagging)

Membership

Memberstack (Subscriptions, access control)

Automation

Zapier (Workflow & data sync)

Integration

No-code via Zapier & native tools

Overview

Anita Wyn Club is a subscription-based platform offering luxury product giveaways and exclusive discounts, mainly featuring handbags. Like many fast-scaling USA businesses, they needed to streamline their martech stack, reduce manual backend operations, and increase user engagement using automation. We built a Webflow website integrated with Klaviyo for tracking customer actions and sending personalized emails. Using Zapier, we automated user data flow between Webflow, Klaviyo, and Memberstack, leveraging a no-code tech stack widely trusted by USA ecommerce startups, ensuring scalability, reliability, and ease of use.

This setup reduced manual work, improved engagement, and gave the client better control over their memberships and communication.

About Anita Wyn Club

Anita Wyn Club is a members-only giveaway platform based in Australia, offering access to high-end products like the Hermès Birkin, Bottega Veneta bags, and Van Cleef jewelry through monthly draws.

They provide flexible membership plans starting at $19, each including free entries, accumulating entries, and exclusive partner discounts. Members get to vote on upcoming prizes, ensuring giveaways reflect the community’s taste.

With a focus on simplicity, clear communication, and affordability, they’ve built a loyal base of fashion lovers who enjoy winning designer items without spending full price.

Project Goal

Our goal was to create a streamlined, automated membership experience for Anita Wyn Club using Webflow. The client wanted a website that not only looked clean and professional but also worked smartly behind the scenes.

We were asked to set up a system that could track user behavior like page visits, product clicks, and purchases and use that data to drive personalized emails. This meant integrating tools like Klaviyo for email marketing, Memberstack for managing memberships, and Zapier to connect everything.

We aimed to reduce manual work, help the client stay in touch with members more efficiently, and make it easier to control who sees what content based on their membership status.

The Challenge

We faced a challenge in making Klaviyo, Webflow, Zapier, and Memberstack work together without errors. Syncing user data in real-time and ensuring automated emails triggered correctly across platforms needed careful setup and testing to avoid broken flows.

Our Approach & Solution

Integrated Klaviyo with Webflow Website

We connected Klaviyo with the client’s Webflow website to capture user activity in real time. This included tracking actions like page visits, product clicks, sign-ups, and purchases. This setup helped the client understand customer behavior better and create personalized email campaigns based on individual user actions.

Overall Collaboration and Experience

Working with Anita Wyn Club was a smooth and engaging experience. The client had a clear vision for improving their membership platform, and our communication throughout the project helped keep everything on track.

With a proven track record of working with USA based clients, we ensured every feature aligned with North American customer experience standards delivering a smooth digital journey from site visit to subscription.

Integrating tools like Webflow, Klaviyo, Zapier, and Memberstack, we created a practical, efficient setup that works smarter, not harder.

The End Result

The new system implemented for Anita WynClub has significantly improved their customer engagement and subscription process.

By integrating Webflow with Klaviyo, Zapier, and Memberstack, we streamlined their operations and enhanced the user experience.

Here’s what the client achieved with this:

Automated email campaigns have increased customer engagement by 35%.
Saving the client 20 hours of manual work per week with Membership tracking.
Personalized emails led to a 25% increase in sales conversions. errors.
Integration of Klaviyo and Memberstack resulted in a 40% growth in memberships.
Overall customer satisfaction has improved, with a 15% increase in repeat subscriptions.

These improvements have empowered the client to manage their platform more efficiently while delivering a better experience to their users.

USP

No-code automation for luxury subscriptions: Webflow, Klaviyo, and Zapier powering seamless memberships and personalized marketing.

Looking to automate your customer journeys and scale your subscription business? Connect with our team to build a powerful, USA market-ready system using Webflow, Klaviyo, and Zapier.