Manukora

Shopify Revamp & Geo-Redirect for Manukora to Enhance Global Access and User Engagement

Reach : New Zealand

Time Frame : 1.5 months

Deliverables:

Shopify Design Customization
Product Review & Rating Feature
Content & Image Update
Contact Us Form
Geo-Redirect for International Users

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Overview

Manukora is a New Zealand-based brand selling a variety of pure, antibiotic-free honey products. The company focuses on sustainable beekeeping and offers premium honey through its online platform. The client approached us with a need to refresh the outdated design of their website to better connect with a broader audience and increase engagement. They also required improved user interaction features and smoother navigation.

We revamped their Shopify store layout, integrated a rating system for products, updated content across pages, and created a functional contact form. Our work improved user experience and aligned the website with their clean and natural brand image.

About Manukora

Manukora is known for its high-quality, Mānuka-based honey harvested from New Zealand’s native forests. The brand prioritizes sustainability and purity, ensuring its honey is tested for potency and free from antibiotics. With a firm commitment to preserving nature, Manukora follows practices that involve minimal human interference. The website provides rich details about each honey variant, including MGO ratings and certifications, reinforcing transparency and trust. Customers worldwide can learn about the product’s origins, ethical sourcing, and health benefits, making Manukora a trusted brand in the natural wellness segment. The site's design reflects their earthy branding and dedication to responsible production.

Project Goal

Our primary objective was to revamp the user interface and improve the overall design consistency across the Manukora Shopify store. The client’s goal was to increase conversions, enhance product visibility, and communicate the brand’s story more effectively through visual content and intuitive navigation. A key focus was on integrating customer-centric features like product reviews, improving homepage messaging, and updating inner pages to reflect the product value. Additionally, the goal included handling another Shopify-based store (manukora.sg) by enabling region-based redirection to consolidate user experience under one domain, depending on their geographical location. The redesign aimed at increasing both usability and aesthetic value.

The Challenge

The client had strict brand guidelines and multiple image/content updates, requiring precise coordination. Implementing a geo-based redirect on Shopify while maintaining smooth navigation added complexity to the workflow.

Our Approach & Solution

Shopify Theme Customization and Layout Restructuring

We customized the Shopify theme extensively to match Manukora’s brand identity and values. Our team restructured the homepage, collection pages, and product pages to create a clean, user-friendly layout. By integrating high-resolution imagery and intuitive navigation, we ensured a better visual flow, helping users explore the product catalog more confidently and efficiently.

Overall Collaboration and Experience

Our work with Manukora was based on continuous collaboration, responsiveness, and shared commitment to quality. The client provided clear instructions and timely content, allowing us to implement the changes efficiently. We ensured open communication at every phase, accommodating feedback quickly and testing each feature before deployment. Their appreciation and recognition of our professionalism and attention to detail encouraged a positive working atmosphere.

Handling dual Shopify setups and coordinating designs across both platforms was handled smoothly due to strong teamwork and streamlined workflows. The experience reflected the client’s trust in our technical expertise and design sensitivity.

The End Result

The newly designed Shopify store delivered improved functionality, a better user experience, and stronger visual branding. Manukora’s team was pleased with how the site aligned with their clean, nature-based approach.

Bounce rate dropped by approximately 25% within the first month after relaunch.
Product pages saw an increase in time spent by 18%, showing higher engagement.
Customer reviews grew by over 35%, thanks to the integrated rating system.
The new homepage layout contributed to a 20% increase in click-through to product pages.
Geo-redirect helped reduce user confusion and resulted in a smoother purchase flow for international visitors.

The updated store now attracts more visitors and provides a better buying experience. It has laid a strong foundation for future enhancements and customer engagement.