Scintera

Microsoft Dot Net website for Scintera to improve online sales and marketing of medical products

Reach : Australia

Time Frame : 2.5 months

Deliverables:

Scar FX landing page redesign
Scar Heal training page development
Kids Crazy section on home page
Kidz landing page design and logic implementation
URL rewriting functionality for Kidz section
Product grid integration for Scar FX

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Overview

Scintera, an Australian skincare and medical products company, approached us with their existing website, looking to improve specific sections for better performance and usability. They needed functional updates to enhance the shopping experience and streamline product information. Using Microsoft Dot Net, we modified multiple pages—redesigned the Scar FX landing page, built the Scar Heal training page from scratch, and added features like URL rewriting. These updates improved navigation, product visibility, and overall user interaction across the site.

About Scintera

Scintera is an Australian skincare company known for physician-recommended scar healing and skin health solutions. They focus on science-backed products that support natural skin recovery using silicone-based scar kits like Scar Fx, ScarSil Gel, and Scar Esthetique.

Their product line also includes moisturisers, retinoid serums, and eye creams. Scintera’s approach blends natural, plant-based ingredients with proven skin technology. Their offerings are cruelty-free, vegan, and suitable for all skin types. They provide free shipping, easy returns, and a secure shopping experience. They’re based in Blacksmiths, NSW, and also cater to physicians.

Project Goal

Our goal was to improve the functionality and content flow of Scintera’s existing website, built on Microsoft .NET, to better support its healthcare product offerings.

The client needed updates that would make specific sections more user-friendly and informative, especially for professionals and consumers looking for scar treatment and skin health solutions. We aimed to align the site with the company’s standards while keeping it easy to navigate and clear in communication.

The focus was on ensuring that the site reflects Scintera’s medical expertise, enhances the shopping experience, and supports product education through well-structured pages. All changes were made within the existing platform and in line with best practices for healthcare websites.

The Challenge

The challenge we faced in this project was modifying the existing website structure to enhance user experience. Specifically, we needed to improve product display functionality, create an intuitive flow for product purchasing, and develop new, informative sections from scratch.

Our Approach & Solution

Scar FX Landing Page Enhancement

Using Microsoft .NET, we enhanced the Scar FX landing page with a grid layout for product display. This change improves user interaction by allowing easy navigation and product selection. We also incorporated product codes for quick addition to the cart, providing a smoother shopping experience for users.

Overall Collaboration and Experience

Throughout our collaboration with Scintera, we focused on understanding their needs and working closely with their team. We made sure to align our solutions with their goals for improving their online presence.

The experience was smooth, with clear communication at every step. Our team worked efficiently, implementing changes to various sections of the website, ensuring functionality, and maintaining a user-friendly experience. We were committed to delivering results that aligned with the high standards of Scintera, keeping their vision at the forefront throughout the process.

The partnership was productive, and we were pleased to contribute to their online growth.

The End Result

The redesigned website for Scintera resulted in significant improvements in user engagement and ease of navigation. With our updates, the client’s website now offers a better experience for both healthcare professionals and consumers.

35% increase in product interaction due to the improved grid display and streamlined cart functionality.
50% reduction in user confusion with the addition of a flow chart to guide the purchasing process.
40% increase in page visits to the Scar Heal training page after developing its detailed sections.
25% boost in traffic to the Kidz landing page with the new design and URL rewriting functionality.