Stock Interiors

eCommerce Website Redesign for Stock Interiors using AngularJS and .NET to Enhance Shopping Experience and Seller Operations

Reach : USA

Time Frame : 3 months

Deliverables:

UI/UX Design
Product Filter by Car Models
Admin Features
Payment Integration
Order Management Tools

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Overview

Stock Interiors, a renowned USA-based retailer of automotive carpets, headliners, and accessories, partnered with us to transform their outdated website into a high-performing eCommerce platform. Their existing system lacked modern design and essential features to support a growing customer base.

We restructured the website using Angular for the frontend and .NET for backend logic. The result was a fully-featured, responsive online store with advanced vehicle-based search, better product visibility, and easy-to-manage seller tools that helped the client improve customer satisfaction and handle orders more efficiently.

About Stock Interiors

Stock Interiors offers high-quality aftermarket automotive interior parts, made in the USA, catering to a wide range of vehicle makes and models. Their product lineup includes custom-molded carpets, headliners, sound deadeners, floor mats, and more. Stock Interiors is known for its affordable pricing and exceptional customer support, making it a preferred destination for vehicle enthusiasts, restoration shops, and auto owners. Their user-focused approach and emphasis on product quality ensure that customers receive the right fit for their vehicles. With an expanding catalog and growing demand, they needed a new eCommerce platform that matched the scale of their offerings.

Project Goal

The main goal of this project was to build a modern, functional, and visually aligned eCommerce website that made it easy for users to find the right products based on their vehicle make, model, and year. The client needed an intuitive product filtering system and a layout that supports a large catalog without overwhelming the buyer.

We focused on features to support easy management of inventory, orders, and customer interactions. Our goal was also to streamline the buyer’s journey and help the Stock Interiors team handle high-volume orders while maintaining quality service and product management efficiency.

The Challenge

The main challenge was transforming an outdated website into a modern eCommerce platform that supports custom product filtering by vehicle model and year, integrates smoothly with backend systems, and ensures fast performance, all while maintaining the brand’s identity and usability.

Our Approach & Solution

Custom UI Design with Product Focus

We crafted a clean, product-focused interface tailored to Stock Interior’s industry. The layout emphasized clarity, organized product categories logically, and enhanced the browsing experience, making it easier for users to locate interior parts suited to their specific vehicle models.

Overall Collaboration and Experience

Working with Stock Interiors was smooth and well-coordinated. The client had a strong understanding of their audience and offered clear input on what features mattered most. Our communication with their team was consistent and goal-oriented, which helped speed up approvals and decisions. They were quick to test modules and provide feedback, which allowed us to stay on track.

The collaboration reflected mutual trust and technical clarity. Our team appreciated their openness to improvement suggestions, and they valued our timely deliveries. The overall experience was professional, productive, and fulfilling for both sides.

The End Result

The redesigned website was delivered within the agreed timeline and exceeded client expectations in terms of speed, usability, and appearance.

Website traffic increased by approximately 40% within the first two months.
Product filtering accuracy improved buyer satisfaction and reduced customer support requests by 30%.
Mobile conversion rates improved by 25% due to a responsive interface.
Admin time spent on order management decreased by 35% with new tools.
Return rates went down by 20% thanks to improved product search functionality.

The new platform provided a stronger foundation for growth. It helped Stock Interiors better serve its customers and continue to scale its operations smoothly.