Ecommerce Waves Touching Great Heights, Social Factor isn't Involved

Ecommerce Waves Touching Great Heights, Social Factor isn't Involved

2013 has been a great year so far for online shopping genre where the sales figures took a leap of as much as 18% than last year. This article discusses the major factors that played a positive role in this hike, while the negative elements are also being discussed.

By Geeta Tyagi

With the consistently growing sales rate since it's inception in 2005, Cyber Mondays are certainly the biggest online shopping days of the year. And 2013 was no exception - even it was the biggest day in ecommerce history. According to Custora, a predictive Analytics platform for ecommerce marketing teams, 2013 has encountered 70 million online shoppers, who end up spending as much as $10 billion dollars across over 100 US-based online retailers.

The Growth Factor:

2013 has viewed a significant rise with 18% growth from 2012 in ecommerce sales. According to the experts, mobile was a huge factor in this increment, where 1 among every 3 purchases were performed from mobile phones. iOS won the race here with 83% queries coming from iPhone or iPad and only 16% from Android. Cyber Monday was evidently following the good figures of Thanks Giving which was also a hot day for mobile shopping. While 2012 was a great year for mobile ecommerce, 2013 is also anticipated to follow the tradition well, registering a fiscal growth by Christmas. 
 



 What Wasn't a Growth Factor:

The report also voices that social sites have only generated 1% mobile commerce sales - a real shocker and major let down to people who promote the latest social media philosophy to get businesses mounted on networking sites. This very well established the fact that social media is not considered as a preferable medium when people do a serious search when they are in a mood to buy something. But, few optimists believe that there are chances that users saw a product on a social site, it caught their eye and they went out to the web to learn more.

Going forward with the current trend, if you haven't stepped in the ecommerce bandwagon even, then you are certainly missing on something. Or, if you have an ecommerce site, but don't know what to or how to help it make better, I am here at your rescue – with a set of thumb rules.



  An ecommerce website needs to follow certain selling principles:

    • Give the user a pleasing expertise throughout his online shopping experience.
    • Make sure that you give sufficient data on who owns the website and why they must be  trustworthy .
    • An ecommerce software solution should proffer ease of use. If it doesn’t, the visitor can head to your competitor.

Those principles don't seem to be new when you are up to create your own ecommerce website. We all know those basics from our day to day experiences shopping mall and each alternative market place that's looking ahead to us to open up our wallets. The biggest challenge for a web designer is the way to translate those conventional promoting techniques to the virtual world of Internet. You all must have noticed that in most of the supermarkets, the bread stand is placed at end of the building, nonetheless you'll smell the bread at the doorway (sometimes they even use a special air passage to hold the smells). This is usually be done deliberately. Marketers use our sense of smell to draw us through the shop wherever we have a tendency to be exposed to all or any types of tempting goodies as we have a tendency to head to get our loaf of bread.

How does one draw an imaginary path in a web-page? A path designed to guide the traveler to try and do what you would like him to do, make the visitor become your customer. meaning pushing him to end up buying something or the other. It is just about similar with the physical experience of shopping. As a physical store owner, you also need to plan and execute a path that would lead your visitors to their desired thing and they would not resist them in making a purchase. Remember, in 70% cases, according to current data, an ecommerce site visitor comes with an idea to make a purchase. Now it's up to you how conventionally or unconventionally you can lure them to purchase more than what they need or intend to buy.

For reference look at the website Scurdy.com we have devised. (For full portfolio Click Here)



As an ecommerce design and development expert, we very well understand our task is to help the online marketing experts to put the things in such a way so that they can present them to the prospected customers at their best. This is a proven fact that, putting products for sale is tricky, but selling them is more difficult. So, we work in a sync. Try us today!

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Ecommerce Development

Author: Geeta Tyagi

Geeta Tyagi is a digital marketing professional with a wealth of experience in Web Development, Designing, Web Analytics, Conversion Optimization, Software and Digital Marketing Technologies. She shares her expertise freely and is always pleasant to be around online. Her deep insight on every aspect of the brand as well as project management, has enabled her to carve a niche for herself within the industry. Her thoughts & actions with powerful analysis have brought significant improvements in the marketing strategy & processes.

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