Well, it’s official now (as far as surveys go) - professional web development is one of the most potent methods for business growth. Most successful businesses across the world, according to a survey, have been seen to invest a decent portion of their revenue on web marketing collateral. The smarter and more flexible the website, the bigger will be the customer base. And with eCommerce taking on an invasive mode, it’s every business for itself to woo buyers and edge out of the huge competition to earn a share of the spending.
A professional website is the first step to stay in the competition. Conventional marketing avenues like television, radio and print pose no competition to digital marketing when it comes to generating substantial ROI. The biggest reason – wider accessibility! Mobility, in the form of smartphones and tablets, offers a definite advantage to businesses.
Why a Professional Website?
A professional website or an optimized website would have all the ingredients to compel a visitor to return. User friendliness, engaging design, faster page downloading and convenience in shopping are the ingredients we’re talking here. Slow websites with a cluttered inventory and eyesore design are an instant disappointment to visitors that make not attempts at returning out of frustration.
Users believe these are signs of website owners who are not really serious about what buyers want and that’s how many businesses fade away into oblivion. Search engine optimization (SEO) is the most powerful method for businesses to be noticed by users – through search engines. New users searching for a product or service try out their luck through search engines, and apparently 75% of them never move on to the second page. So it’s imperative that a website scores high on search engine ranking.
And only professional firms will be able to offer business website development services encompassing high-quality marketing collateral that ensure better navigation, higher user engagement, high ranking and greater traffic.
How Responsive Web Design Changed the Game:
Out of four billion mobile users in the world, a quarter happens to be smartphone users. So now, website owners have one billion reasons to look at a brighter future for their business. And that’s where responsive web design steps in to change the game completely. With structured content, smart website layout and greater accessibility with cross platform capability; responsive web design takes your website to a bigger audience.
It is a web design approach with an objective to present an optimized user experience of your website through better viewing, better readability and easy navigation on diverse devices. It is, in fact the need of the hour if you’re serious about generating an amazing ROI by tapping into all kinds of users – PC users, smartphone users, tablet users, etc.