The eCommerce market is highly competitive and you can grow your online business if you embrace the latest trends and technologies. Online business owners face many challenges like inventory management, low sales, customer retention, shopping cart abandonment, etc. You can overcome these challenges by implementing the right technology at the right time. Here, we present the latest technology trends that can take your online business to a new level.
Automated Chatbots for communication
Automated chatbots are the latest communication trend that has completely changed the way online businesses communicate with their customers. Online retailers use chatbots to resolve queries of customers, provide exceptional customer service, recommend products, and drive high sales.
Artificial Intelligence (AI) based virtual assistants or chatbots can be easily integrated into an online store or eCommerce mobile app or any social media account.
eCommerce chatbots have become popular as customers want to get instant solutions for their feedback or concerns. Chatbots can give accurate answers to unlimited queries at a time in any language.
Chatbots save a lot of money for online businesses as a big team of customer care professionals is not required. A single chatbot is enough to serve the complete customer base of an e-commerce business.
Augmented Reality (AR)
According to a report, 40% of customers are willing to spend more if an online retail brand offer the augmented reality experience. Augmented Reality (AR) is a new technology that allows customers to visualize a product or service without actually using it.
Customer preferences are changing faster. Before buying a product, customers want to make sure if the product is according to their needs or not. Using an AR eCommerce mobile app, shoppers can check products in a 3D manner according to their style, sizes, and other preferences.
Various eCommerce businesses across the globe are focusing on AR technology to enhance sales and gain a competitive advantage in the market.
Fast & simple checkout
Shopping cart abandonment is a major issue that various online retailers are facing and trying to overcome it. Shopping cart abandonment simply means that a visitor leaves an online store without completing the purchase or making a transaction.
If your attractive online store offers a wide range of products according to the preferences of customers and still you are losing sales than you need to see your checkout process.
Lifestyle and shopping habits of people have changed and they want to make quick purchases instead of filling various steps.
You can delight your customers and generate higher revenue by making the checkout process simpler and faster. Various shopping cart systems like Magento, Shopify and BigCommerce offer one-page checkout experience.
Shopping experience on multiple channels
Omnichannel retailing is the future of the eCommerce business. It refers to an integrated approach providing shoppers with a unified experience across all channels including physical stores, online stores, social media channels, etc.
The behavior of customers is unpredictable. At one point of time, they browse an online store of a retail brand for products, then at another time they want to check the same products of the same brand in a brick & mortar store.
Various top retail brands are focusing on creating an omnichannel shopping experience for their customers. Managing sales from multiple channels is not a challenge. Various eCommerce solutions come with a built-in feature that allows online retailers to sync inventories of all channels.
eCommerce development company, SynapseIndia is known for providing custom eCommerce solutions based on the latest trends and technologies. We have experts who analyze your online business, industry vertical and the market before offering a suitable eCommerce solution.
We work on advanced eCommerce technologies like BigCommerce, Shopify, Magento and WooCommerce to fulfil your complete eCommerce website development and maintenance requirements.
Do you want to grow your online business? Get in touch with the team of SynapseIndia, IT Outsourcing @ Peace of Mind.