Performance-Based Marketing & SEO Optimization for 100% Pure in USA

Client Brief

100% PURE creates skincare and beauty products made only from natural ingredients like fruits, vegetables, tea, and cocoa. Their formulas avoid harsh chemicals, support animal welfare, and follow strict standards to deliver clean, plant-based care. They approached us to improve their online presence through digital marketing and SEO.

Our Endeavor

100% Pure asked us to manage their performance marketing and SEO. They were facing two main issues: their paid ads were not giving the expected results, and their organic traffic from Google was going down. They wanted better visibility, more traffic, and a higher return on what they were spending on ads.

We started by running blog ads to help them reach new users and grow their email list. These ads were focused on the top level of the marketing funnel—people who were not yet ready to buy but were interested in the brand. These helped us stay within their cost-per-result (CPR) limit. To turn more visitors into buyers, we created remarketing ads based on what people had seen earlier. These worked really well and brought the CPR down to just $0.15, much better than their goal of $0.30.

Next, we focused on improving the return they got from ad spending. They wanted to earn $3 to $5 for every $1 spent on ads. This is called ROAS (Return on Ad Spend). We ran Facebook campaigns with this target in mind and hit that goal in just three weeks. We also used Dynamic Search Ads (DSA) to increase blog visits and brought down the cost per click to $0.11. In addition, branded and responsive search ads improved overall click rates while keeping costs low.

For SEO, we started by checking why their organic traffic had dropped. We found that fewer keywords were ranking on Google and that they had very few high-quality backlinks. We worked on fixing content, suggested better keywords, and improved technical SEO issues on the website. We also worked on making sure people stayed longer on the site to lower the bounce rate.

To grow their backlinks, we made infographics, converted brand mentions into links, and reached out to other websites. Our focus was on getting do-follow backlinks, which are more valuable for SEO.

• Organic traffic increased by 50% (from 0.7M to 1.05M) in 6 months

• Keywords showing on Google increased by 58% in one year

• Backlinks increased by 45%, crossing 300,000

• 96% of backlinks were do-follow

• Cost-per-result dropped to $0.15 (target was $0.30)

• Cost-per-click dropped to $0.11

• ROAS target of 3–5 achieved in just 3 weeks

All these efforts helped 100% Pure improve both their paid marketing and organic performance.

Technology/Platform

Digital Marketing

Industry:

Consumer Products