Improved SEO Visibility for William Scully Ltd. in Canada

Client Brief

William Scully Ltd. is a trusted manufacturer and wholesaler of uniform items for the Canadian Government and military. Known for high-quality headdresses, badges, and insignia, the company has been a leader in military outfitting for over a century. While their offline reputation was strong, they weren’t getting enough visibility online. They approached us to improve their presence on Google and get consistent website traffic.

Our Endeavor

The client asked us to improve their presence on Google so that more people could find them online. Their main goal was to get more traffic through search engines, improve keyword rankings, and have people come back to the site regularly. They wanted to grow without spending on ads.

We started by checking everything on the website. There were issues with content, tags, speed, and mobile use. For on-page SEO, we fixed meta titles, descriptions, headings, content structure, internal links, and images. We also made sure the site worked well on phones and loaded faster, so Google could understand it better.

For off-page SEO, we focused on building good-quality backlinks from trusted websites. We also removed bad links that were affecting their rankings. We shared useful content on other platforms to increase their authority. We kept the site updated with the latest keywords and topics people were searching for. At first, out of 30 focused keywords which we started working on during the initiation of the project in Sept 2023, only 5 keywords from them were in the Top 5, later by March 2025, 25 are in the Top 5, with 10 keywords at #1 position.

Below is the GA4 data for last 6 months:

• Organic search traffic grew by 48%.

• Total website traffic went up by 45%.

• Returning users traffic increased by 37%.

• Engaged session traffic increased by 36%

These results helped William Scully Ltd. get more visibility online. Now, more people can find them through search, they get regular leads, and the traffic is steady.

Technology/Platform

Digital Marketing

Industry:

Retail & Wholesale