The client hired us to build a website that would cater to the needs of users who are looking for loans and Lenders/ Bankers who are ready to lend the loan. They wanted the site to appeal to everybody and have some ethnic diversity in the photos. They wanted to target the average person who would really look for a loan. The site was expected to be search engine friendly.
Keeping in mind the guidelines provided by the client we designed and developed a soothing and relaxing website so that the users feel comfortable and want to use the site and stay there. We used images with ethnic diversity in the header and kept all the navigation as HTML text. This helped in the easy updation of text and at the same time proved friendly for search engines. Development of the entire site is done using ASP.NET and MSSQL server.