This Magento based shopping cart site is meant for selling eye gears. We were to enhance & optimize the code to increase its page load time. We have optimized the website with various techniques and as per Google Page Speed recommendations. In addition to high-end technical code optimization that was carried out by the Magento development team, our SEO team has reviewed the competitors of the website and has guided the PHP team on the following activities - W3C validation for the pages - JS and CSS files has been decreased in size - Set expiration date for images/CSS/JavaScript files to decrease the loading time of website The Magento developers also - - installed and configured Zend Optimizer on the server to increase the performance of the website, and - customized various home page modules.