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Website Designing

My Diamonds - An Online Jewellery Shop

Client Brief

The client approached us with a requirement of developing an online store that sells wedding jewelleries. The website was also intended to fetch details from various third party stores, so we were also directed to add third party shopping cart.

Our Endeavor

My Diamonds sources the finest quality diamonds from leading master diamond cutters around the world. Every piece of the diamond jewellery that the company offers is designed and hand crafted by Australian master jewellers.

Look & Feel:

We have designed an inside page template as well as the home page of the site depending upon web 2.0 style. A very sober sky blue color has been used on white giving it an eye soothing attire. We have designed the database and architecture of the site and have crafted the main category page along with individual product pages.

A WordPress blog has been integrated with separate sections to place articles along with article headings and small summary. We have also integrated Google Analytics. Various other functionalities like - zooming, disabling right click and a mouse over thumbnail have also been incorporated.

Features & Functionalities:
  • We have developed the functionality to fetch the records from Magento third party source and have added them in the database. Magento is having its own database structure along with indexes. We have divided the data according to Magento’s structure and also have implemented the required indexing functionality to update the records at the front end.
  • We have implemented a price formula for the diamond products. Earlier the system was receiving the product prices in the US dollar format. We have implemented functionality so that the website should display the same in Australian currency format with required taxes and mark-up.
  • We have developed the extensive search feature for the diamond section for almost all kinds of product category.
  • We have modified the global search and third party search to further narrow down the search feature.
  • We have implemented the display the diamond details feature on mouse over for quick over view of the diamonds along with certification details. Certification details are linked to the third party website.
  • We have also implemented the WordPress blog compatible with Magento package. We have installed the FAQ, Gift Certificate, Call for price, and third party chat extension with the website.
Administrative panel:

The admin of the site can control and monitor all the aspects of the frontend from his panel. For that the admin need to use his log-in credentials. The kind of rights that the admin enjoys allows him to perform the following tasks. The admin can:


  • Manage (add/delete/modify) product categories, product sub-categories and products. He can add unlimited number of product categories, sub-categories and products on the website.
  • Keep a track of available/unavailable stock of any product.
  • Update the product names and descriptions and can also an image with the product.
  • Sort the order of jewelry.
  • Manage pricing for a listed product on the site.
  • Manage (add/delete/modify) registered users.
  • View orders placed on the website.
  • Manage content (text and images on fixed placeholders) on the web pages using simple text area.
  • Add new CMS pages on the website and can also edit or delete them depending upon the requirement.
  • Edit/delete the users’ request for their own designs.


PHP, Magento


Consumer Products

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 My Diamonds - An Online Jewellery Shop

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