The client is into organizing and facilitating active participation programs for various ethnic and minority groups in America. Organizing large scale Career development programs catering to Fortune 500 companies, various Awards of Achievement and Excellence conferences, publishing minority interest magazines are a few of the activities taken up by the group. We had already worked on two projects with the client earlier when we were approached to develop the Logo and Stationary for a couple of their major awards conferences. Our task was to bring out the feel and purpose of the conferences. Working through a few initial concepts, we finally arrived at the current logo that the client was comfortable with.