The site has the Direct Marketing functionality along with the discount functionality. The administrative console has a provision to allow the add/delete/modify categories, products etc. We have included a rich set of functionality such as sales promotion codes and sale on items. This feature was included with the sole aim of increasing business sales by offering discounts to all or some designated customers. Designated and privileged customers can avail discounts on a set of items at all times, by submitting a special code. Upon each successful transaction, a notification is sent to the customer and the administrator. The admin section keeps an eye on each transaction made (even if it has failed), each visited page, and the frequency of purchases made by a customer. The admin can fetch a detailed report on each sale. So, it has the advantage of reading the pulse of the market and changing the taste of customers, which ultimately benefits our client.