Why Customers are Visiting Your Site But Not Buying?

Why Customers are Visiting Your Site But Not Buying?

Getting a large number of visitors to your website, and turn them into regular customers are two different tasks. You can encourage people to visit your site, but you can not insist them to buy your products or services.

By Geeta Tyagi

If you are driving a large number of visitors on your site, then it reflects the great interest of the visitors towards your products and services. Really, it is the biggest achievement for any website based business. But, it is also true, your sole aim of business is not fulfilled till the website visitors turn into regular customers.

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Nowadays, customers are highly focused on brand value. Before, they take the final decision of  buying any product from your site, they prefer to explore your product return policies, and also see the  customer reviews and feedbacks. Here, we are listing some possibilities that reveal, why online customers are visiting your site consistently, but are not willing to buy any product from your website:

1. Restrictive Store Policies .......

Purchasing an online product is convenient as well as favourable among the new generation. Sometime customers are not happy after buying a product from your site and prefer to return or contact someone who solve their queries and issues instantly. As a store owner, you should have transparent and reliable product return policies, and legitimate customer support system that makes your brand image in the eyes of your valuable customers.

2. Online Shoppers Expecting Flexible Shipping Options....

Free shipping is highly preferred by customers, and it can make your industry standard among the website visitors. Sometimes it may be not budgeting for your business, but it has the power to fly your business and fulfill your business desires. Testing will reveal what best suited for your business. Just ensure customers are well aware of your free shipping option if you offer it.
 
3. You’re Not Mobile Friendly....

With the each passing day, we are highly dependent on the Internet. At the present time, people like to browse the Internet anytime and anywhere, and so large number of people armed with smart-phones. If your eCommerce website is not mobile friendly, then you can suffer to drive a large volume of visitors to your site.
 
4. Trust Issues With Your Business Website...

When you will explore the internet for online shopping, then you will get a long list of eCommerce stores. But, all the available online store on the internet is not preferred by customers. Website reliability, and its customer oriented features can build a great bond between customer and service provider. Before purchasing any available product, potential customers want to know their transactions are secure or not. To develop a great bond with your customers, you should display your certificate authority’s trust mark site seal in highly visible places around your site.

If you are wishing to develop, professional eCommerce website for world-wide customers, then you should hire Magento web developers. Magento professionals have great experience in the development of customized online store that best suit your business needs as well as offer better services to your customers.

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Author: Geeta Tyagi

Geeta Tyagi is a digital marketing professional with a wealth of experience in Web Development, Designing, Web Analytics, Conversion Optimization, Software and Digital Marketing Technologies. She shares her expertise freely and is always pleasant to be around online. Her deep insight on every aspect of the brand as well as project management, has enabled her to carve a niche for herself within the industry. Her thoughts & actions with powerful analysis have brought significant improvements in the marketing strategy & processes.

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