Mobile Commerce: The next Generation Solution for Your Online Business

31 Jan 2017

With every passing day, the number of people using mobile devices & smart-phones for e-commerce activities, is steadily increasing. People use their mobile phones for diverse needs. From online communication to the internet browsing, online ticket booking to online shopping, online payment transactions to order their favorite food, they can do various things quickly. Now, merchants also use this feature-rich device in the growth of mobile commerce and offer the great facility to their valuable customers. They are continuously optimizing the mobile commerce, as it enables them to grab the attention of global clients.

Benefits of Mobile Commerce -

• Push Notifications: Used to promote customized news, offers, or products 24×7 and increase conversion rates. According to recent studies, over 75% of buyers aged 16 to 32 have activated push notifications on their smart devices.
• Custom Mobile Apps: Mobile apps come with built-in features like online chat, one-click calling, and customer helpdesk. These features enhance user engagement and significantly boost conversion rates.
• Location-Based Targets: Helps business owners drive more visitors to their websites and generate higher revenue. Location-based tracking also attracts potential customers to physical stores.
• In-App Payment Feature: Provides customers with convenient and secure payment options like Apple Pay or Google Wallet using 128-bit encryption. Mobile apps now act as digital wallets, offering better user experiences and personalized benefits with exclusive discounts.
• The Power of Brand Apps: Business-oriented apps provide seamless user experiences with exclusive and informative content. Offering daily deals and VIP discounts helps attract new customers and retain valuable clients.

The Demand of Mobile Commerce Development -

Modern people live in a wireless world. It is predicted that by 2020, more than 50 billion objects will connect. This prediction offers a fabulous opportunity for the business owners to move into lucrative domains like:

• One Appliance to Another: Interacts with the automated service system.
• Appliance for Business: Modern appliances can automatically send repair requests to the service provider.
• Appliance to Consumers: Sends scheduled maintenance notifications to customers.
• Consumer to Appliance: Allows remote access and quick activation of modern appliances.

Major development Aspects Of Mobile-Commerce -

• Latest Innovation: Implementing the latest innovations in smart devices enables business owners to drive more visitors to their website and provide extensive information about their products and services. Merchants should follow key m-commerce development strategies.
• User-Centric Development: Business apps should be designed with a focus on user experience.
• Client-Server Support: Mobile applications should support and operate on the client-server model.
• Advanced Security: The mobile app should incorporate advanced security systems to protect sensitive information.
• Advanced Development Platforms: Mobile applications should be developed using the most advanced and up-to-date development platforms.

M-commerce has several major advantages and future. SynapseIndia, A leading eCommerce website development company offers excellent mobile-commerce development solutions and enables business to increase its ROI exponentially.