SEO for 'Michael Pezzullo' in USA

Client Brief

'Michael Pezzullo' provides professional therapy services focused on supporting gay men and the LGBTQ+ community in achieving emotional well-being and personal growth. The practice offers a safe, supportive space to help individuals build confidence and lead healthier, more fulfilling lives. The client approached us to improve the website’s visibility and attract more visitors through better online presence.

Our Endeavor

The client asked us to improve the website’s online presence so more people could find the therapy services and visit the website. The main goal was to increase website traffic, improve visibility on search platforms, and bring more genuine visitors to the site.

Our team worked on improving page content, page structure, and website setup so search platforms could understand the website better. We fixed on-page and technical SEO issues and used SEO tools, Google Analytics (GA4), and Google Search tools to track traffic, user activity, and keyword performance. We improved keyword positions by updating website content and built over 600 quality links from trusted websites, which increased the website’s authority and trust online.

Total users increased by 186% and organic traffic grew by 81%. Keyword rankings improved, with 4 out of 10 focused keywords in the top 10 and 8 in the top 30 on Google. The domain authority rose from 7 to 14. Users spent more time on the site and viewed more pages, showing better engagement.

Overall, our work helped the client reach more people, gain better visibility, and achieve steady online growth.

Technology/Platform

Digital Marketing

Industry:

Medical & Healthcare