SMO for 'William Scully' in Canada

Client Brief

'William Scully' makes military and uniform headwear, badges, and accessories, serving the Canadian armed forces, police, and first responders for over 140 years. The client approached us to improve brand visibility through regular social media updates on Facebook and Instagram.

Our Endeavor

The client asked us to improve their social media presence on Instagram and Facebook. They wanted regular posts about their products and the use of hashtags to reach more people and attract potential customers.

Our team worked on creating a consistent social media presence that reflected the brand’s heritage and quality. We posted content regularly, highlighted different products and collections, and used 8–10 product-based, niche-based, and location-based hashtags per post for better reach. We also designed clear product visuals, kept a consistent brand style, and monitored performance to adjust content and hashtags for maximum impact.

As a result, the client gained more website visitors, higher engagement on social media, improved keyword rankings, and a stronger online brand presence.

Technology/Platform

Digital Marketing

Industry:

Retail & Wholesale