A few variables decide the overall achievement of an eCommerce site including product quality, brand acknowledgment, delivering costs, return policies, dependability, and customer assistance. In any case, a pensive user experience is likewise key to furnishing users with a delightful, friction-free experience.
Here is an extensive eCommerce UX configuration guide that designers at Synapseindia have followed to create an eCommerce website design.
Designing eCommerce For Trust & Security
Primarily, plan a site that customers feel they can trust. Most customers are worried about security and regardless of whether the site will protect their information by giving a secure transaction. If the site doesn't feel reliable, they will essentially decide to shop somewhere else.
Here are some methods that will communicate trustworthiness:
Include an overview of the business:
● Provide general information
● Photographs of people behind the business
● Contact information
● Links to social media
● A Frequently Asked Questions (FAQ) page
Publish store policies and make sure they are not too difficult to find:
● Shipping and return policies
● Outline the return process and what products can be returned
Share Product Review
Give product surveys to assist customers to understand more about the product; this will assist with reducing any worries they might have and provide extraordinary eCommerce UX. Make it a stride further by offering product surveys alongside additional information about the analysts, or by summing up the audits. This progression can help with making it simpler for customers to get the full advantage of others' thoughts.
Use A Secure Server
Customers expect that their data will remain secure while they purchase online. SSL (secure sockets layer) verifies the identity of a site and encodes data that is necessary to stay safe. It is a fundamental sign that shows checkouts are secure. Asure customers that their information is protected by carrying out SSL and showing SSL certificate badges.
Show Attention To Detail
Make the site look genuine and professional by keeping away from grammatical errors, missing pictures, broken links, 404 errors (page not found), or other eCommerce UX-killing errors.
eCommerce UI Design Considerations
The look and feel of a website play a crucial role in making it user-oriented. The research concludes that people will determine whether they like a website or not in just 50 milliseconds.
Here are some essential user interface design tips:
Follow The Brand Identity
The branding must be clear and attractive all through the site. Pick colors that mirror the brand and set the style to clarify what sort of products are sold. Guarantee brand experience is steady across all channels—whether in-store, online or on a mobile device. This will assist with building a solid brand-customer relationship.
Adopt Visual Hierarchy
The most critical and useful content ought to be shown toward the top. Sometimes, utilizing less white space to unite things is more beneficial than pushing critical content underneath the crease.
Do Not Over Design
Try to limit font layouts such as font face, sizes, and colors. When the text looks a lot like designs, it will be confused with an ad. Utilize high-contrast text and background tones to make the content as clear as possible.
Stick To Known Symbols
Use easy-to-read and understandable icons or symbols. Unfamiliar icons often create confusion among customers. A good way of staying away from any conceivable confusion is to give names to icons.
Avoid Popup Windows
Popup windows are an interruption. Regardless of whether they contain important data, customers are more than likely to dismiss them—once gone, it's difficult for customers to discover the data again.
The Importance of Frictionless Site Navigation
Friction-free is the way of being. The route is concerned with how simple it is for individuals to move around the site, discover what they're searching for, and finally act. The eCommerce shopping experience should be consistent, so customers don't drop off partially through the cycle.
Some key aspects of eCommerce website design for easy navigation include:
Well-Defined Product Categories
The top-level of navigation should show the arrangement of classes that the site offers. Group products into categories and subcategories that bode well. Classification labels work best as single words that portray the scope of products, so customers can look over them and right away get what they address. It's ideal for user-test site navigation however much as could be expected for incredible eCommerce UX as it's a key make-or-break feature of the site.
If customers can't discover the product, they cannot buy the product. The purpose of a search function is to help the customers effortlessly find what they are looking for:
● Make search omnipresent
● Support all kinds of queries
● Have a search auto-complete functionality
● Allow sorting and filtering of results
More choices make it harder to pick one. Assist customers with tracking down the right products by executing filters. It will assist them with restricting their decisions and jump to their ideal product range directly.
Customers consistently search for uncommon offers, discounts, or best deals. Make special offers noticeable so customers think about them. Even if the price is not that exceptional, it will somehow impact the purchase pattern of customers by creating an illusion of discounted price.
eCommerce Product Page Design
For exceptional eCommerce UX when customers effectively discover the product they need, let them look into the product. A design product page that makes an experience that is as like an in-person shopping experience as much conceivable, by including bunches of images, point-to-point depictions, and some other helpful and related data about the product.
Provide Great Product Images
With eCommerce, customers can't touch, feel, or evaluate the product. All things being equal, everything relies upon what they see on the web. This is the reason-giving product images that clearly show all parts of the product are basic.
Here is a checklist for perfect product images:
● Use a white background
● Use high-quality, large images
● Use a variety of images
● Use video
Give The Right Amount of Product Information
Give customers nitty gritty data about the product so they can settle on an informed purchase decision. Show accessibility, options for various sizes or colors, measurements, a size graph, materials utilized, total cost, guarantees, and more. The remaining questions they have about a product, the almost certain they are to make a purchase.
Show Related and Recommended Products
Show comparative products that customers may likewise admire with the current product, or products, that others have bought. This can be shown on a product detail page or in the shopping cart and will assist with directing customers to the products that address their issues, possibly motivating them to keep shopping—an incredible way to sell related products.
Shopping Cart Design
The shopping cart is fundamental as it is the place where customers survey their chosen products, make the final choice, and proceed to checkout. The essential objective of the shopping cart is to lead customers to checkout. The following are tips on planning a shopping cart that is easy to understand and will urge customers to buy further.
● Use a clear call-to-action
● Provide adequate feedback
● Use a mini cart widget
● Display product details
● Make the cart easily editable
● Avoid the surprise of unexpected shipping costs and taxes
eCommerce Checkout Design
A trendy design doesn't decide an effective eCommerce site nor does it fundamentally give extraordinary eCommerce UX. eCommerce achievement is just estimated by the number of completed purchases.
Here are a few ways to build a well-designed checkout page, which will contribute to a successful conversion:
● Offer various payment options
● Keep it simple
● Make registration optional
● Use clear error indications
● Keep people on track
● Offer support
Online customers expect frictionless experiences. Planning an eCommerce webpage, isn't just with regards to building a site instead it is more about creating a web-based shopping experience that will convert passive shoppers into paying customers.
The proficient team of designers and developers at SynapseIndia has the potential to built an eCommerce website that can convert prospective visitors into customers.