Forever New

Magento Website Development for an Australian Clothing Store

Reach : Australia

Time Frame : 10 Months

Deliverables:

Magento Website Development
Homepage, Clothing Page & Checkout Page Design
Category Product Listing
Advanced Product Filtering Functionality
Customer Login & Signup Implementation
Shopping Cart Functionality
Payment Gateway Integration
Shipping Gateway Integration

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Summary

Forever New, an Australian clothing brand, needed a Magento store built from the ground up. We handled the homepage, clothing page, and checkout page design, then layered in category listings, filtering, login/signup, and cart functionality.

PayUmoney and UPS were integrated for payments and shipping. The brand walked away with a store that looked sharp, worked smoothly, and helped them reach a wider customer base.

Tech Stack

Platform

Magento

Payment Gateway

PayUmoney

Shipping Gateway

UPS

Industry

Retail & Wholesale

Overview

Forever New is a fashion brand out of Melbourne, Australia, built around feminine, on-trend collections. What started as a women's fashion retailer in 2006 grew fast, and the brand soon had a presence across several countries. SynapseIndia was brought in to build their online store from scratch — something that could carry the brand's look and feel while keeping the shopping experience simple for customers.

About Forever New

Forever New sells women's clothing and accessories online, reaching customers well beyond Australia. Since launching in 2006, the company has expanded into seven countries, and its collections have built a following around being stylish without being complicated to wear or shop for.

Growing internationally meant the website had to keep up. Customers browsing the store needed it to feel as put-together as the clothes themselves.

Project Goals

A few things mattered most going in:

Build a modern Magento store from the ground up, tailored to current fashion eCommerce trends
Design and develop the homepage, clothing pages, and checkout experience
Organize products into well-structured categories for intuitive browsing
Implement advanced product filters for size, color, and price
Provide a simple and secure customer login and signup experience
Develop a seamless shopping cart for a smooth purchase journey
Integrate secure payment gateways for hassle-free transactions
Configure reliable shipping gateways for efficient order fulfillment

The Challenge

None of this was complicated in concept, but getting it right for a global fashion brand meant every page had to hold up to what customers already expect from an established retailer.

Specific things needed working through before the build could move forward:

Design and develop the homepage, clothing pages, and checkout experience to align with modern fashion eCommerce standards
Structure category listings for intuitive product discovery and seamless browsing
Implement advanced product filtering by size, color, and price
Configure secure customer login and signup functionality
Build a reliable shopping cart for a smooth purchasing experience
Integrate trusted payment and shipping gateways for secure checkout and order fulfillment

Our Approach & Solution

Forever New wanted a store that matched their in-store presence — polished, easy to move through, no friction between browsing and checkout. That's what we built the Magento setup around.

Homepage, Clothing Page & Checkout Page Design

We designed the core pages to match current trends in the clothing industry.

Impact: A storefront that looked the part and reflected the brand properly.

Overall Collaboration and Experience

Forever New knew what they wanted: a new store, built from nothing, that didn't fall behind current clothing-industry design standards.

Our Magento team worked through the page designs alongside the functional pieces — categories, filtering, login, cart, payments, shipping — until the whole thing came together as one store rather than a set of separate features.

The End Result

What Forever New ended up with:

A fully built Magento store, designed from scratch
Category-based listings that made browsing straightforward
Filtering by size, color, and price
Secure login/signup for customers
A cart that worked reliably
PayUmoney and UPS integrated for payments and shipping

The new store helped Forever New reach more customers than before. The client's own feedback reflected that — outstanding ratings, and recognition for the team's work.

USP

Looking to build a Magento store that matches your brand and scales with your business?

We build Magento stores with the category structure, filtering, cart, and payment integrations that customers expect from a modern online retailer — clean, functional, and ready to grow.