What Are Cookies?
Cookies are small text files placed on your device when you visit a website. They allow the site to
recognise your device on subsequent visits and remember information about your preferences or
actions. Similar technologies include web beacons, pixels, local storage objects, and tracking
scripts — all referred to collectively as 'cookies' in this policy.
How We Use Cookies
Necessary Cookies
Necessary cookies are required to enable the basic features of this site, such as providing secure
log-in or adjusting your consent preferences. These cookies do not store any personally identifiable
data.
|
Cookie Name
|
Domain
|
Description
|
Duration
|
| VISITOR_PRIVACY_METADATA |
youtube.com |
YouTube sets this cookie to
store the user's cookie consent state for the current domain. |
6 months |
| PHPSESSID |
www.synapseindia.com |
This cookie is native to PHP
applications. The cookie stores and identifies a user's unique session ID to manage
user sessions on the website. The cookie is a session cookie and will be deleted
when all the browser windows are closed. |
session |
Functional Cookies
Functional cookies help perform certain functionalities like sharing the content of the website on
social media platforms, collecting feedback, and other third-party features.
|
Cookie Name
|
Domain
|
Description
|
Duration
|
| VISITOR_INFO1_LIVE |
youtube.com |
A cookie set by YouTube to
measure bandwidth that determines whether the user gets the new or old player
interface. |
6 months |
| ytidb::LAST_RESULT_ENTRY_KEY
|
youtube.com |
The cookie
ytidb::LAST_RESULT_ENTRY_KEY is used by YouTube to store the last search result
entry that was clicked by the user. This information is used to improve the user
experience by providing more relevant search results in the future. |
Never Expires |
Analytics Cookies
Analytical cookies are used to understand how visitors interact with the website. These cookies help
provide information on metrics such as the number of visitors, bounce rate, traffic source, etc.
|
Cookie Name
|
Domain
|
Description
|
Duration
|
| _ga_* |
synapseindia.com |
Google Analytics sets this
cookie to store and count page views. |
1 year 1 month 4 days |
| _ga |
synapseindia.com |
Google Analytics sets this
cookie to calculate visitor, session and campaign data and track site usage for the
site's analytics report. The cookie stores information anonymously and assigns a
randomly generated number to recognise unique visitors. |
1 year 1 month 4 days |
| YSC |
youtube.com |
YSC cookie is set by Youtube
and is used to track the views of embedded videos on Youtube pages. |
session |
Advertisement Cookies
Advertisement cookies are used to provide visitors with customised advertisements based on the pages
you visited previously and to analyse the effectiveness of the ad campaigns.
|
Cookie Name
|
Domain
|
Description
|
Duration
|
| _fbp |
synapseindia.com |
Facebook sets this cookie to
store and track interactions. |
3 months |
| _ga |
synapseindia.com |
Google Tag Manager sets this
cookie to experiment advertisement efficiency of websites using their services.
|
3 months |
| YSC |
youtube.com |
YouTube cookie used to protect
user security and prevent fraud, especially during the login process. |
6 months |
| __Secure-ROLLOUT_TOKEN |
youtube.com |
YouTube sets this cookie to
manage feature rollout and experimentation. It helps Google control which new
features or interface changes are shown to users as part of testing and staged
rollouts, ensuring consistent experience for a given user during an experiment.
|
6 months |
Two-Layer Consent: Storage and Script Execution
Our consent management system applies two layers of control:
- Storage blocking — non-essential cookies are not written to your browser until you accept them.
- Script execution blocking — third-party scripts (analytics, pixels, chat widgets) do not load or
execute until you consent. Blocking storage alone is insufficient; the scripts must also not
run.
- Binding corporate policies and contractual protections for transfers within the SynapseIndia
group
This means that if you visit the site and click 'Reject All', no non-essential cookie will be set and
no third-party analytics or marketing script will execute during your session.
Global Privacy Control (GPC)
If your browser sends a Global Privacy Control (GPC) signal — indicating that you do not want your
personal data to be sold or shared — our consent management system will automatically treat this as
an opt-out from analytics and marketing cookies, without requiring any additional action from you.
This is required under California law (CCPA/CPRA) and is honoured for all visitors regardless of
location.
How to Control Cookies
Our Consent Banner
When you first visit the site, a consent banner will appear. You can:
- Accept All — enables all cookie categories
- Reject All — disables all non-essential cookies and scripts in one click
- Customise — choose individual categories
The Accept and Reject options are given equal visual prominence (equal button
weight, equal number of clicks).
Browser Controls
You can also control cookies through your browser settings. The following
links provide guidance for major browsers:
- Google Chrome: Settings > Privacy and Security > Cookies
- Mozilla Firefox: Settings > Privacy & Security > Cookies and Site Data
- Safari: Preferences > Privacy > Manage Website Data
- Microsoft Edge: Settings > Cookies and Site Permissions
Note: disabling all cookies may affect site functionality,
including form submissions.
Opt-Out Links for Specific Providers
- Google Analytics: https://tools.google.com/dlpage/gaoptout
- Meta Ad Preferences: https://www.facebook.com/adpreferences
- Network Advertising Initiative: https://optout.networkadvertising.org
- Your Online Choices (EU): https://www.youronlinechoices.eu
Search Bar Privacy
If you use the search function on our website, search terms you enter are processed locally. We do
not pass search terms as URL parameters to Google Analytics, Meta, LinkedIn, or any other
third-party tool. If you have opted out of analytics cookies, your search activity generates no
analytics events.
No Session Recording Without Consent
If we use any session replay or heatmap tool (such as Microsoft Clarity or Hotjar), it will only
initialise after you have explicitly consented to Analytics cookies. No recording of your screen,
mouse movements, or keystrokes takes place before consent is given. Retroactive consent is not
applied — if you did not consent at the start of a session, that session is not recorded.
Do We Sell Personal Data?
No. SynapseIndia does not sell, rent, or trade personal data collected via cookies to any third party
for commercial gain. Cookie data shared with processors (e.g., Google, Meta) is subject to their
respective privacy policies and used solely for the purposes described in Section 2.
Updates to This Cookie Policy
We will update this Cookie Policy whenever we add, remove, or change tracking tools on the website.
The effective date at the top of this page will be updated accordingly. We recommend reviewing this
page after any significant website update.
solutions@synapseindia.com
