Decade Awards

BigCommerce Stencil Migration for Decade Awards Driving 25% Sales Growth

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Overview

Decade Awards has been delivering quality trophies, medals, plaques, and awards to customers for every occasion. We undertook the project for a complete website overhaul that would improve the shopping experience for their customers while also modernizing the eCommerce platform. As part of a major endeavor to enhance online presence, the project specifically aimed to update the website. Previously built on the outdated BigCommerce Blueprint framework, successful migration shifted the website to the new and improved Stencil framework.

This initiative was focused on creating a website design that resonated with the audience and could easily adapt to future updates, new features, and evolving market demands. The transition of the existing website to BigCommerce Stencil intended to modernize its design and functionality while ensuring a seamless user experience that reflects the brand’s commitment to excellence.

About Decade Awards

Decade Awards specializes in offering awards for every occasion. Whether it’s a sports tournament, an academic event, or corporate recognition, Decade Awards can cater to a varied customers’ needs. Their mission is grounded in excellent customer service, high-quality products, and the flexibility to provide custom awards for specific requirements. With its top-notch customer service and a broad selection of high-quality awards, Decade Awards has grown into a respected name in its industry.

Project Goal

The primary objective of the project was to create a fresh, fully responsive design on BigCommerce’s Stencil. This redesign and migration aimed to streamline the website, improve performance, enhance visual appeal, and boost the overall customer experience. A website layout needed to be designed that was easier to navigate, with a modern, intuitive interface that guides customers through their shopping journey.

The transition was expected to offer better website efficiency by leveraging Stencil’s faster and more advanced framework. The goal was also to retain existing functionalities and third-party applications essential for order processing, customer engagement, and inventory management. Further, the project aimed at optimizing the website for performance and search engine ranking along with providing a scalable, robust solution that can adapt to evolving market demands and customer expectations.

Our Approach and Solution

We understood the significance of this project and took a strategic, multi-phased approach to ensure that the client’s goals were met and that the new website would deliver improved user experience and superior functionality.

Requirements Analysis and Planning

Before initiating any design work, our team conducted a thorough analysis of new website requirements and existing website functionalities. This involved gathering valuable insights into the customer base and website usage patterns. We analyzed the old Blueprint-based website’s features, functionality, and design elements that needed to be carried over to Stencil and identified existing third-party applications that needed to be integrated with the new framework.

Overall Collaboration and Experience

The website redesign and migration project were a rewarding experience for both our team at SynapseIndia and the client. This project involved intricate planning, creative design, and technical expertise to ensure the successful transformation of a longstanding eCommerce website. Throughout the project, open and consistent communication was followed, helping us overcome challenges, and ensuring that every decision aligned with business objectives and customer needs.

Our designers enjoyed the creative freedom to introduce a fresh look, while our developers embraced the technical challenge of moving from the Blueprint to the Stencil framework. Both teams found satisfaction in seeing their work culminate in a seamless, visually appealing, and high-performance site that exceeded the client’s expectations.