Gaibo Influencers

Multicultural Influencer Marketing Platform Development

Reach : Australia

Time Frame : 15 MonthS

Deliverables:

Influencer Marketplace Platform Development
Brand Portal & Campaign Management
Influencer Portal Development
Mobile Application (iOS & Android)
Multiplatform Social Media Integration
Quality Assurance Testing
Deployment & Launch Support

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Summary

We built Gaibo Influencers, Australia's first platform connecting brands with local multicultural influencers and content creators. The platform lets brands post campaign briefs and connect with Key Opinion Leaders and Key Opinion Consumers across Chinese and Asian creator communities, with a companion mobile app so influencers can apply for and manage campaigns on the go.

Tech Stack

Platform

Web + Mobile App

Mobile

HTML, CSS, JavaScript, jQuery

Integration

WeChat, Weibo, Xiaohongshu, Douyin, BiliBili, Instagram

Industry

Marketing & Advertising

Overview

Gaibo Influencers connects brands with Chinese, Asian, and multicultural content creators across Australia. Built for The Gaibo Agency, the platform gives brands a way to reach a fast-growing, high-spending multicultural consumer base through trusted local creators, rather than relying on traditional advertising or generic influencer platforms that don't serve this audience well.

We built the marketplace and campaign management system from the ground up, designed around how brands and influencers in this specific market actually need to work together.

About Gaibo Influencers

Gaibo Influencers describes itself as Australia's first platform built specifically to connect brands with local multicultural influencers and content creators. Brands can run brand awareness campaigns, event promotions, or product gifting campaigns, while creators apply for opportunities and get rewarded for their work.

The platform's biggest differentiator is direct access to Asian-focused social ecosystems, WeChat, Weibo, Xiaohongshu, Douyin, and BiliBili, platforms that most Western influencer marketing tools don't support.

Project Goals

Going into the project, the priorities were clear:

Build a marketplace connecting brands directly with multicultural influencers
Support multiple campaign types: brand awareness, event promotions, and product gifting
Give brands a portal to create briefs and review influencer applications
Give influencers a portal to discover, apply for, and manage campaigns
Build a mobile app so influencers could manage opportunities on the go
Integrate with major Chinese and Asian social platforms alongside Instagram

The Challenge

The core problem was building a two-sided marketplace that worked smoothly for both brands unfamiliar with multicultural marketing and influencers active across platforms most standard tools don't support.

A few specific things needed sorting before anything else could move forward:

Designing a brand portal simple enough for brands new to this market to use confidently
Building an influencer portal that made campaign discovery and applications fast
Supporting multiple campaign types without making the workflow feel cluttered
Connecting the platform to Chinese and Asian social ecosystems most competitors ignore
Building a mobile app so influencer engagement didn't depend on desktop access

Our Approach & Solution

Gaibo needed a platform built specifically around how multicultural marketing actually works, not a generic influencer tool with a few extra integrations bolted on.

Brand Portal & Campaign Management

Built a portal where brands create campaign briefs, upload requirements, and review influencer applications.

Impact: Brands could launch and manage campaigns without needing an agency in between.

Multiplatform Social Integration

Overall Collaboration and Experience

Gaibo needed a platform that reflected a deep understanding of multicultural marketing, not just a marketplace with a translated interface. The build focused on keeping both sides of the marketplace, brands and influencers, simple to use despite the platform supporting a wide range of campaign types and social ecosystems.

By launch, Gaibo had a platform built specifically for a market most influencer marketing tools overlook entirely.

The End Result

The platform successfully launched as a marketplace connecting brands with multicultural creators:

Functional brand portal supporting brand, gifting, and event campaigns
Functional influencer portal supporting profile creation and campaign applications
Mobile app live on iOS and Android for on-the-go influencer engagement
Integration with major Chinese and Asian social platforms alongside Instagram
A platform positioned as Australia's first of its kind for multicultural influencer marketing

This implementation gave Gaibo a platform built to grow alongside Australia's expanding multicultural consumer market.

USP

Looking to build a marketplace or influencer marketing platform of your own?

We deliver custom marketplace platforms that connect brands and creators, support multiple campaign types, and integrate with the social platforms your specific audience actually uses.