Mobile
iPhone
iOS iPhone App Design & Development for Salon Industry in USA
Reach : USA
Time Frame : 2 Months
Deliverables:
The client owned a group of nail salons across the US and had a pretty simple problem. Customers were still calling up to book appointments the old way, which was slow and messy for everyone. They came to us wanting a proper iPhone app where people could find a nearby salon, pick a time, and get a booking confirmed without having to call anyone. Along with the app, they also needed a backend system their team could use to manage everything from one place. We handled the whole thing from scratch, taking care of both the design and the build.
iPhone

Microsoft .NET
iOS
Consumer Products
Anyone who has tried booking a nail appointment over the phone knows how it usually goes. You call one place and they are fully booked. You try another and the wait is too long. You finally get somewhere and then show up to find the color you wanted is not available. For people who do not have a lot of time to spare, that whole process gets old very quickly.
The client saw that problem and wanted something better for their customers. An app where finding a salon, checking what is available, picking a time, and confirming a booking all happened in a few taps rather than a few phone calls.
Nail'd It! sits on your phone and takes care of the whole nail booking side of things. You open it, find salons near you, check their hours and photos and what services they offer, pick what you want, and book. You can even bring friends along since the app lets you book for up to four people at once and works out the timing on its own based on what everyone is getting done.
There is a bit more to it than just booking though. After your visit you can log the nail polish colors you went with so you actually remember them next time. Every booking also earns you points that build up into rewards you can use at any salon in the network. Small additions, but the kind that give people a reason to open the app again the next time rather than going back to calling around.
A booking app sounds pretty simple until you sit down and think about how many different ways people actually use it. Some users know exactly which salon they want. Others just want whatever is nearest to them. Some are booking for themselves, others are sorting out a group outing. Getting all of that to feel natural rather than complicated needed proper thought from the start.
The loyalty system also had to feel worth using. Points that actually added up to something real and could be redeemed without any confusing steps. On the admin side, the salon team needed something they could manage on their own every day without needing any outside help whenever something needed updating.
App icon and all screens were designed first so developers had something solid to build from.
The client had a clear picture of who their customers were and what they needed from the app, which made the planning stage much more focused than it often is. Our design and development teams worked closely together from day one so the visual side and the technical side stayed in sync throughout rather than being joined up at the end.
Testing covered the full booking flow, the search options, the loyalty system, and the admin panel before anything went live. The app launched on the App Store and picked up strong early reviews from users who found it genuinely quick and easy to get a booking sorted.
Want a booking app your customers will keep coming back to rather than just downloading once?
We build service apps around how real people actually think and move through a task, with features that give them a genuine reason to return, designed properly and tested thoroughly before going live.