Roberts Hot Tubs

WordPress eCommerce Website Design & Development

Reach : USA

Time Frame : 3 Years

Deliverables:

WordPress Website Redesign
Hot Tub Customization Tool
Real-Time Pricing Feature
Product & Accessories Page Build
Content Migration from Old Website
Backend Content Management System
Resources Page Structure
Responsive Web Design

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Summary

Roberts Hot Tubs has been handcrafting wooden hot tubs since 1976 — Western Red Cedar, Alaskan Yellow Cedar, Teak — for homes, estates, and resorts across the US. Their old website just didn't do justice to what they actually sell. We rebuilt it on WordPress so customers could browse tubs, customize them the way they want, see the price update live, and check out without any hassle.

Tech Stack

Platform

WordPress

Front-end

PHP, HTML & CSS

Industry

Retail & Wholesale

Overview

Buying a handcrafted hot tub is a considered purchase. People want to see options, pick their materials, know what it'll cost — and they want that process to feel easy, not frustrating. Roberts Hot Tubs had the product, the legacy, and the trust. What they needed was a website that actually showed it.

About Roberts Hot Tubs

Since 1976, Roberts Hot Tubs has sourced premium lumber directly from sustainable mills and turned it into some of the finest wooden hot tubs available. Their range covers everything from classic round Western Red Cedar tubs to square Ofuro soaking tubs, saunas, cold plunges, and accessories — all built with the same care and quality the brand has stood for for over 40 years.

Project Goals

Going in, here's what mattered:

A clean, modern website that matched the quality of the product
A customization tool so buyers could build their tub and see pricing live
Easy browsing for both hot tubs and accessories
Simple backend so the client could manage products themselves
A well-organized resources section for manuals and documents
Full responsiveness across all devices

The Challenge

The existing website wasn't keeping up with what the brand had grown into. A few things needed fixing:

No way for customers to customize a tub and see updated pricing on the spot
Product pages weren't laid out in a way that made browsing easy
The client had no simple way to update products or upload documents on their own
The overall look didn't reflect the premium nature of the product

Our Approach & Solution

We focused on giving the client a website that reflected the premium quality of their products while making customization, product management, and customer support easier than ever.

WordPress Website Redesign

Rebuilt the entire site on WordPress using the client's preferred theme, migrating all content cleanly from the old website.

Impact: A fresh, modern site with no data lost in the transition.

The End Result

The rebuilt WordPress site gave Roberts Hot Tubs exactly what they needed:

A website that finally looks as premium as the products it sells
A working customization tool with live pricing
Easy product browsing across tubs, accessories, saunas, and cold plunges
A backend the client can manage confidently on their own
Full responsiveness across mobile, tablet, and desktop

USP

Looking to redesign or rebuild your eCommerce website on WordPress?

We build clean, functional WordPress sites that make it easy for your customers to browse, customize, and buy — and easy for you to manage everything on the backend without depending on a developer.