To allow the broader public to comment on their perceptions of bias in the media. The belief is not that bias is necessarily bad but that it should be upfront and transparent. The site lets the broader public add transparency to that dimension of the news. Whether there is a perception of "corporate media" bias from the left or "liberal media" bias from the right, both sides should understand the inclinations of respective news sources, blogs, and other media vehicles. Company's mission is to make transparent these biases through public deliberation.