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COTS (Commercial Off the Shelf) v/s Custom Development

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COTS (Commercial Off the Shelf) v/s Custom Development

On the way of continually trying to improve business processes, boost productivity and save money, one may decide on purchasing Commercial Off the Shelf software rather than investing in a custom software solution. But, is it a right decision? This blog highlights the advantages and disadvantages of both solutions, and furnish you with the data you must know to figure out which one of them fits the best for your business.

By Geeta

Commercial off the shelf software are the packaged software meant for the large audience with fundamentally similar requirements. For example, Adobe Photoshop is designed for the mass users as a complete solution that fits every user requirement. However, it does not serve any specific entry like a Custom software does. Customized Software involves the commissioning, development, and release of the software designed for a specific user or a business.

Here are some more details of the comparison related to both development concepts.

Commercial Off the Shelf


Custom Development is the development of the software for a particular  user or a group within an organization or a business. Such software are used to fulfill the special or the additional functionality requirement in the entity which is not possible to get in the Commercial Off-the-Shelf software. These software are generally created for a specific enterprise on contract by a third party or developed in-house and  do not possess the reselling rights.


The benefit of using a custom developed software is that it provides the features that a Commercial Off-the-Shelf can't. These applications are designed in such a way that can enhance the level of delivery and maximize the output. If there is a requirement of designing an application to increase the productivity, the cost is considered with an assurance of increased output. But if an organization has a unique requirement which is enough to warrant for custom software, then getting a customized solution rather than settling for an off the shelf application  is a better decision.

Cost Comparison

While on the other end you can easily purchase the offset software application for  bucks. Off the shelf software can afford a low price point because the cost is being distributed among many users wherein customized software application requires significantly more resources to design and thus comes the requirement of a high amount of investment and capital  for the development of the software. When a company decides and finalizes to go with  custom made software  then it had to cover all the cost that is in the development process.


The off-the-shelf software have the leverage of getting used by multiple users whereas the custom software is created for only one user or a company. The risk associated with the custom software vary in accordance with the user being made for. The company which is purchasing must have an in-depth understanding of their needs and how they want the end products to address that need. The identification of the new requirements at the time of development is not uncommon, but requires additional cost as it demands extra time and efforts. The risk of frequent changes can result in scope creep as called in project management world and can result in an end product, different or insufficient to the original needs.

Finalizing the need

Selecting a company to create a software application for a business is not that easy. Big companies or large scale enterprises mostly search for local companies to bid for work and then pick the one that offers the best of all prices in the market. So if you are in a phase of choosing whether to build or buy the application, Synapse India is ready to help you with all the aspects of Custom and Off-the-shelf development which fits in the terms of your organizational requirement.


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Author: Geeta

Geeta is a digital marketing professional with a wealth of experience in Web Development, Designing, Web Analytics, Conversion Optimization, Software and Digital Marketing Technologies. She shares her expertise freely and is always pleasant to be around online. Her deep insight on every aspect of the brand as well as project management, has enabled her to carve a niche for herself within the industry. Her thoughts & actions with powerful analysis have brought significant improvements in the marketing strategy & processes.