GoogleAdWords

Client Brief:

The client, wanted us to develop a google campaign management system consisting of four components (campaign dashboard, automated delivery, automated testing and optimization) that would provide the advertisers an ability to receive basic level of reporting, schedule the delivery of their keyword campaign, test variables within their campaign to determine the setting that yield the highest performance and automatically optimize their keyword campaigns.

Our Endeavor:

Out of these four components, we have successfully completed work on Campaign Dashboard and Automated Delivery components. The other two components, namely Automated Testing and Optimization, have been partially completed. We used Asp.Net, Sql Server 2000, Windows Service and Google APIs technologies to develop these components.