The Company is involved in online advertising and ecommerce and has account (publisher / advertiser) at different websites. This time the client needed an online application that would be used to automatically interface with multiple Publisher and Advertiser accounts of different websites and perform data retrieval as well as automate other account functions, based on the web accounts individual interface.
The idea was to have a centralized location for real time data available via user-friendly interface. There is expense component to balance the accounts. The interface allows for easy comparison of data among several of the client's accounts. We picked the data from different sites automatically at regular interval as per the requirement of the client and based on retrieved data we generated different reports and analysis - Audit report, % Gross Revenue Calculator, Profitability report etc.